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Microsoft wants 360 to be profitable by July

As we’ve mentioned when analysts predicted that Sony would lose $1 billion on the PS3 in its first year, it takes a while for consoles to pay back on their intial investment in hardware, marketing and so on. According to a story about Microsoft’s 2006 challenges, the company hopes to start making a profit on the Xbox 360 by July 2006. The plan goes something like this:

“Getting to profitability will require a big-name software launch while withstanding a concentrated marketing blitz from Sony. Anything less could mean years of red ink ahead.”

• Xbox 360 profitable by July? [Kotaku]

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